Add revenue to your MSP

23. The Dickhead Test

Introduction

The DHT, or dickhead test, is an important part of any interview process. People buy from people, and you need to make sure your people will rep your brand as you would. Nick and Brendan dive into that and also talk through how a recession, if that’s what we’re heading for, will affect MSPs, and why Brendan is such a marketing fanboy.

Timestamps:

  • 0:00 What’s in this episode
  • 1:25 is it a Flyer, eBook or a whitepaper?
  • 4:10 Control caller ID with Teams Phone
  • 5:10 Marketing swag
  • 6:25 Demand generation & account based marketing for IT
  • 14:20 How COVID changed the IT landscape
  • 21:40 The power of relationships
  • 24:00 The d*ckhead test

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49. CFOs that enable growth

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Unlock your MSP's value with Nathan Hutchison | Episode 48 Insights as a Service
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48. Unlock your MSP’s value

In this episode, Nathan Hutchison, Executive Coach from Pax8 is here with Brendan to uncover some of the main obstacles MSPs will face in 2023.

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