Add revenue to your MSP

22. Getting beaten up by the Dev team

Introduction

Just because you have developers ready to work on new products or features doesn’t mean they should. Adding more products or features doesn’t equate to better business results. Creating solutions clients want starts with getting the basics right.

Join Brendan and Nick in this back to basics episode on how you can partner with customers and internal teams for continuous (product) improvements, how to market new products and features, and to think strategy like Jeff Bezos.

Timestamps:

  • 0:00 What’s in this episode
  • 1:20 Positioning for MSPs
  • 7:30 How to build products that interest your clients
  • 12:40 Creating better experiences with your product
  • 19:50 Practical focus tips for the busy IT leader
  • 28:22 Strategic partnerships to grow your MSP

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In this episode, Brendan delves deep into the sales universe with James Bergl, the VP Communities & Ecosystem APAC at Pax8. Learn about striking the

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