Get your pricing right

Introduction

Pricing and marketing are joined at the hip. Ron Wood runs Pricing Insight which, as the name suggests, helps some of Australia and NZ’s largest companies define and implements pricing strategies. In this episode he talks with Brendan about the mistakes to avoid, the process to follow in order to set value based pricing, and how to align marketing efforts with your pricing strategy.

Listen to more episodes

Do You Want To Boost Your MSP?

Check out the partner programs from Lightwire.