56. Decoding Pricing Strategy

In this episode, Brendan is joined by Ryan Spillane, the CEO of 360 Consulting, an IT-focused advisory company.

Together they tackle key topics essential for MSPs looking to thrive in a dynamic and competitive landscape. They dig into the secrets behind their pricing strategies, profit margins, and growth opportunities.

Follow Ryan “Fuzzy” Spillane on LinkedIn 


  • 0:00 Who’s Ryan “Fuzzy” Spillane from 360 consulting
  • 3:30 MSP Pricing comparison in AU & NZ
  • 13:25 How to justify higher profit margins for IT services
  • 21:00 The best pricing model for MSPs
  • 30:30 Should MSPs wholesale Telco services?
  • 35:45 Lessons from 30+ Mergers and Acquisitions
  • 41:30 Don’t make this mistake when in M&A
  • 49:00 The benchmarks that matter
  • 53:15 EBIT or EBITDA for business valuations

This podcast is brought to you by Lightwire Business – the telco that compliments your MSP service offering instead of competing with it. Check out how you can add more revenue to your MSP with (white labelled) voice, data, and managed solutions at: https://www.lightwirebusiness.com/

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