60. Profit in Pursuit of Purpose

In recent years, growing expectations from consumers and investors for better ESG (Environment, Social and Governance) practices have led businesses to shift towards models prioritising profit generation in pursuit of positive social impact.

So, how can you do good while doing well?

In this week’s conversation, AJ McKean, the Managing Director of Synergy Technologies, discusses running a for-profit business with a focus on creating a positive social impact. The idea of running a business that aims to do good by being good at what it does.


  • 00:00 – The Competitive Advantage of Purpose-Driven Organizations
  • 04:59 – Making a Difference through Social Impact
  • 09:45 – The Challenge of Choosing Good Causes
  • 14:33 – Balancing Genuineness and Accountability
  • 19:02 – The Importance of Purpose and Impact to Motivate the Team
  • 23:35 – Balancing Stakeholder Impact in Business
  • 28:08 – Balancing Outside Influences and Personal Passion
  • 32:40 – Balancing Purpose and Profit in Organizations
  • 37:20 – Engaging the Team and Supporting Charities
  • 41:46 – Taking a Step Forward

This podcast is brought to you by Lightwire Business – the telco that compliments your MSP service offering instead of competing with it. Check out how you can add more revenue to your MSP with (white labelled) voice, data, and managed solutions at: https://www.lightwirebusiness.com/

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